HOW
TO GET GOOD REVIEWS ON AMAZON
By
Theo Rogers
BLURB:
How To Get Good
Reviews On Amazon is a simple, no-nonsense guide that teaches exactly what
it says it does. Based on both psychological science and thousands of hours of
conversation with some of Amazon’s top reviewers, it takes you behind the
scenes into the reviewing subculture that has grown up on Amazon’s website. It
gives you a deep, insider’s knowledge of how the top reviewers think and
operate. It not only shows you what
to do: it takes you inside the reviewers’ heads so that you can see for
yourself both how these techniques
work and why they’re so effective.
Lessons include:
·
A simple, four-part formula for
writing emails that get your work reviewed.
·
Three things never to say when communicating with
reviewers!
·
How to pick reviewers who are
more likely to give you a good review.
·
How to reduce the chance that a
reviewer you contact will post a bad review – even if it turns out they don’t like your work!
·
How people get caught out when
receiving reviews from friends and family.
This book teaches an honest, straightforward approach that
works. It works because it’s not based gimmicks or tricks but on a real
understanding of how Amazon reviewers operate: most of all on what they expect
from authors and other sellers. If you want to know how to talk to Amazon
reviewers in a way that will make them respect you as a professional and see
you as the kind of seller they actually want
to help, this is the book for you.
EXCERPT:
Sellers do quite often turn up on forums on Amazon,
specifically asking for reviews. Unfortunately, a while ago Amazon changed its
policies to expressly forbid this sort of behavior in all forums but one: the
Meet Our Authors forum. The trouble with this is that the Meet Our Authors
forum is very largely just a bunch of authors spamming each other. Very few
seem to have any real interest in what the others are saying.
Despite Amazon’s rule against using its forums for self
promotion, people still do it. And in practice the reception that authors and
other sellers get when they post on any of the multitude of forums does vary.
To some degree it depends on how the author or seller handles themselves.
The other thing you should always be extremely careful about
is paying close attention to the codes of behavior considered appropriate among
the forum regulars. Different forums have different levels of tolerance for
authors or other sellers seeking reviews, or otherwise promoting themselves.
For example, the Romance forum has a reputation as a place you should
absolutely never leave this kind of post – unless you actually want to be
ripped to shreds. Indeed, the Romance forum has developed a reputation as an
extremely hostile place for authors in general. So it is important to do your
homework on the specific forum you’re considering using.
AUTHOR
INFORMATION:
Theo Rogers combines years of coalface experience on Amazon's website
with formal training and qualifications in a range of business and social
science disciplines. He's spent literally thousands of hours talking with
Amazon reviewers, getting inside their heads, and learning what makes them
tick. He's spent almost as many hours observing the carnage that so often takes
place on Amazon's forums. In the process he's developed a deep insider's
knowledge of the reviewing subculture that's grown up on Amazon's website.
He's also seen a lot of authors and other would-be sellers make the same
mistakes in their dealings with that subculture - over and over again.
As a result of his experiences, Theo
has come to believe that yes, there is a simple formula that works: a way of
dealing with reviewers that's honest, powerful, and extremely effective at
winning reviewers over, getting them on your side, and making them actually want
to help you.
This sounds like one to pick up. Amazon can be confusing to navigate for new authors.
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